After the hottest three years, the global smart ho

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Three years later, the global smart home market will reach US $71billion

3 years later, the global smart home market will reach US $71billion

november 25, 2015

[China paint information] according to juniperresearch's prediction, the global smart home market will reach US $71billion in 2018. Qianjia also predicted that smart home has entered a period of rapid development in recent years. In 2015, the market scale is expected to reach 40.3 billion yuan, and by 2018, the scale of China's smart home market will reach 139.6 billion yuan

as the industry with the most rapid development, the most grounded products and the largest market scale in the IOT field, smart home has always attracted much attention. However, the attention has been paid. The real trillion level market scale has not yet developed, and the smart home products have not really realized the product landing. However, it is only a matter of time before the smart home market really develops, and this time node is not far away. So for enterprises, how can the smart home road pave the way for the upcoming market

at present, according to the macro quantity of products, the development mode of smart home can be roughly divided into single product and system. The competition between single products and systems has a long history. The representative companies of single products, such as Google nest, are famous for their smart home systems, such as China IOT. They all have their own unique development ideas. Which development mode is more reliable for items and systems? We might as well analyze it in detail

single product

from the perspective of consumer demand and acceptance, single product seems to be more favored by the market. No matter the smart socket and smart colorful lamp launched in the market, they are widely favored by consumers. There are two reasons. First, the smart home market has not been launched. People do not have enough understanding of the concept of smart home and do not have a personal experience of smart home products. Therefore, the single product smart home is more likely to impress consumers. Consumers take an early taste attitude and feel it first when they buy it home. Second, due to the low research and development cost of single product smart home, the market price is lower than that of systematic smart home, which is close to the people and easy to be accepted by consumers

from the perspective of manufacturers, many manufacturers enter the field of smart home through transformation and upgrading, or start-up companies. They have shortcomings in many aspects, such as capital, technology, channel sales, and market experience accumulation. Therefore, starting from the single product, it can not only save R & D and investment costs. According to the survey of China Plastics Processing Industry Association, but also allow unprofessional consumers to simply and effectively contact and experience smart home, Quickly understand the functions, applications and benefits of smart home

however, the disadvantages of single product are that it has single function, poor scalability, is incompatible with other products, is not conducive to ensuring good and safe working conditions for assembly workers, and users' upgrading of smart home. As the current industry standards have not been unified, if users purchase single products of different brands and technologies, different mobile terminal control methods such as app are required due to product incompatibility. Moreover, with the increase of user demand, there are more and more products, and the operation process will become more and more complex. At the same time, the single product can achieve few functions, which can not meet the needs of home security, environmental regulation, lighting management, electrical control and other aspects. It is not the smart home we want in the strict sense


manufacturers taking the path of systematic development focus on building smart home system and ecological chain, and build an all-round integrated smart home system according to the actual needs of users. The systematic smart home can cover the needs of more users, and also bring the improvement of home quality and fashionable and fast life experience. At present, there are a lot of electrical equipment in the home, and the requirements for improving the quality of life such as home security and environmental regulation are also rising. The one button smart home connects fire accidents around the country. The equipment, environmental regulation, security alarm and other practical functions can bring users a systematic and complete intelligent life experience, which is unmatched by the single product smart home

moreover, as a systematic manufacturer, it generally has a full understanding of the industry, has its own technology, R & D, product line and solutions, and has sufficient comprehensive strength and industry experience. The development of systematic smart home is the trend of future development. Including the current single product smart home, it is only a stage in the development of IOT. Finally, it is necessary to return to the system line and provide comprehensive solutions

the reason why the current systematic smart home is not popular is that the consumption concept has not been reached, and secondly, the price of the systematic smart home is not close to the people, which is not easy for ordinary users to accept. In terms of technology, solutions, product lines, etc., professional companies such as IOT have become very mature. How to popularize it is ultimately the market

what should we think of single product and intelligence? We also mentioned that the single product will eventually move closer to systematization and take a systematic development path. Although big companies like Google have launched intelligent thermostat and smoke alarm, their development goal is to systematize. Last June, nest announced that its products allow other manufacturers to develop application platforms and create an open platform for smart home, so as to promote the implementation of smart products. In the same period, Samsung once launched smart appliances, smart light bulbs and other single products, but then it purchased smartthings with us $200million, and finally went for the smart home system. Apple, at the same level as Google and Samsung, focused on the smart home system from the beginning, but did not launch a single product. Its homekit platform is to integrate other smart hardware to form a complete smart home system ecosystem

in fact, smart home is originally a complete system. A single smart home product simply cannot achieve the safe, energy-saving, fashionable and fast smart home life pursued by users. If you want to create a high standard, high-quality, high-grade home intelligence, the single product will eventually move closer to systematization. Therefore, from this point of view, single product may open the door to smart home, but systematization has been building a grand blueprint for smart home. Single product is more like the transition of an industry, and will eventually return to systematization

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